About Us... Our Mission

Wear the Moment. Live the Present.

Life moves fast. Too fast. One second, you’re mindlessly scrolling; the next, you’re wondering where the last two hours went. We get it. We’ve been there. Here and Now. was born out of that exact frustration, the feeling of being constantly plugged in but never truly present.

Why We Started

I’ve always been my own worst critic. Doubt? Yeah, we go way back. Like a lot of people, I’ve wrestled with questions about my path, my purpose, and whether I’m “doing life right.” A few years ago, I decided to stop overthinking and start doing.

I picked up meditation. I started journaling. I moved my body, read books that didn’t just kill time but changed the way I think. And something wild happened.... Clarity. Turns out, being present isn’t just some woo-woo concept; it’s a game-changer.

But here’s the thing: The world makes it really hard to slow down. Social media, endless notifications, the pressure to always be “on.” It’s exhausting. That’s why Here and Now. exists, to remind people (including ourselves) to hit pause, breathe, and live outside the algorithm.

Clothing with a Purpose

This isn’t just another T-shirt brand. Every piece we create is designed to be a subtle nudge, a wearable reminder to stay present. Soft, organic cotton? Check. Minimalist, meaningful designs? Absolutely. A walking invitation to step out of autopilot and into right now? That’s the goal.

Doing Good, One Tee at a Time

Fast fashion? Not our vibe. We keep it sustainable with organic, eco-friendly materials, because feeling good shouldn’t come at the planet’s expense. And because mental health is at the heart of everything we do, a portion of every sale goes to mental health and mindfulness charities.

Join the Movement

We’re not just selling clothes, we’re building a mindset. A community of people who are done sleepwalking through life. Whether you’re deep into your mindfulness journey or just looking for a daily reminder to put your phone down and actually see the world, you’re in the right place.

So take a deep breath. Be here. Be now. And if you’re gonna wear something, make it something that means something.

📍 Follow us for mindfulness tips, inspiration, and a little real talk.
📩 Drop us a message – we’d love to hear your story.

Welcome to Here and Now. Let’s wake up together.